Caked Up! was growing (a great problem to have) and incorporating a coffee shop with their bakery. With these additions Lauran wanted to rebrand her shop in a way which would engage a younger crowd, without alienating their client base who needed custom cakes for special events.
Develop a brand which was youthful for the coffee shop crowd, but overall communicated craftsmanship & professionalism for their clients.
Sketching, Designing, Implementing:
After reading over her response to the questionnaires I’d sent, hearing about her business via video chat, and seeing what her shop looked like, I went into sketching. I was aiming for the brand to be a natural outflow of Lauran’s style. Her shop had bold handmade pieces complemented by an overall aesthetic of clean lines & a modern feel.
She approved the designs & I went on to designing the visual identity. I chose colors that were energetic without being loud, fonts that pulled out the elegant & professional side of the business & designed business cards.
If you ever find yourself near Durant, OK, you’ve got to get your hands on one of her treats!